How Do Magazines Attract Their Audience
How Do Magazines Attract Their Audience
Magazines attract their audiences using several different methods; the main thing that attracts a certain audience is the Masthead and the sell-line. These two things are vital in magazine publishing because the title Sais a lot about the magazine and is usually what people will look at first. In my case my magazine is called ‘Q’ and the sell line is ‘Discover Great Music’ which is simple yet effective. This immediately tells the audience who the magazine is for (music lovers) and what the magazine is about.
The colour scheme also has a vital part to play in attracting an audience, for example: If the magazine is about fashion and gossip the magazine will use feminine colours, such as pink and yellow, and will usually be bright and attention grabbing. This is because these colours appeal to the audience of young women because they look friendly and girly. However, on my magazine the colours used are mostly quite neutral using reds, yellows and white. This suggests that the magazine is catered for both genders, as they’re neither feminine nor masculine and could also suggest that the magazine is for a more sophisticated reader. Furthermore, the font used on my magazine ranges from sans font, Sans serif and handwriting font that’s quite scruffy. This suggests that the magazine is still quite sophisticated but also edgy. The connotation of this could be that scruffy font is quite Rock and Roll, which could attract this type of audience.
Another Key element that magazines use to attract their audience is the cover lines splashed on the front cover and the house style. On my magazine, the cover lines all include something to do with music such as ’50 albums of the year’. This clearly tells the audience; who the magazine is for and the magazines identity.
The main image used on a cover is also vital to the Identity of the magazine. In my case, the image is of Chris Martin from Coldplay in an almost Rock and Roll pose. This is very important to attracting a certain audience and suggests that the magazine is catered to people within the same age range as Chris Martin. The pose emphasizes the edginess I mentioned earlier, and the fact the he’s from an alternative rock band clearly states this.
GeorgeJTurner 